You can't turn around without tripping over a blog post or an infographic (mostly shared or circulating in the social media space) touting the benefits of the social CEO. Claims that social CEOs (and senior executives) are more trustworthy, more transparent, more engaging, more human abound -- all of which could very well be true. But is it true or is it just hype from the social media loving marketers out there? Do social CEOs and senior executives equate to more sales? Do they equate to greater customer satisfaction or greater customer retention? Do they equate to happier employees or more satisfied shareholders. We're fascinated by this topic and despite being immersed in the social media space, our thoughts on this topic might surprise you. Join us for this episode of CMOTalk where we'll dive in, poke holes, and share some advice if this is a topic you're wrestling with in your organization.
CMOTalk is hosted by V3B's Shelly Kramer and Daniel Newman. Find them on the web at http://v3b.com, on Twitter @shellykramer and @danielnewmanuv, and be sure to follow @CMOTalkLive on Twitter as well.