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CMOTalk

CMOTalk is a 30 minute weekly show designed for the Chief Marketing Officer audience discussing strategy, tactics, technology, and innovation and their impact on business, customer relations, and employee engagement. With weekly guests that will include top CMOs, marketing thought leaders, industry analysts and more, this show promises to be a hard hitting, informative conversation. Our charismatic, quick-witted hosts, CMOTalk listeners will no doubt keep listeners entertained but, more importantly, educated and dialed into the things that matter as marketing rapidly evolves. If you're a CMO, marketing leader, or entrepreneur looking to stay up-to-date on what is driving marketing, technology and more, then you'll want to tune in and subscribe to CMOTalk, hosted by V3B's Shelly Kramer. You can find Shelly on the web at http://V3B.com, on Twitter @shellykramer and be sure to follow @CMOTalkLive on Twitter as well.
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Mar 5, 2015

On this episode of CMOTalk, this time brought to you by our friends at Dell, hosts Shelly Kramer and Daniel Newman again partner with analyst Patrick Moorhead of Moor Insights while on site in Barcelona at the Mobile World Conference, to explore the Internet of Things.

In this episode, we cover both the human Internet of Things and the Industrial Internet of things, how the two are separate yet interdependent.

With regard to the human IoT, discussion centers around wearables and the need for a vibrant wearables industry that takes fashion as much into consideration as it does utility. Dan and Patrick shared some of the insights they've gathered while at MWC and some exciting things on the horizon.

As discussion turned to the Industrial IoT, today it's a given that businesses have an IoT strategy and craft products around that. There's a SaaS model application to the IoT and cloud technology does and will enable businesses to be smarter about adopting IoT technology and developing products that suit today's consumer preferences.

IoT is a fascinating topic and the possibilities for business are endless. Whether it's sensors in apartment buildings that adjust the heat up or down, farmers using sensors on animals in rural areas, smart water heaters, lightbulbs, refrigerators or computer operating systems -- we're limited only by our imagination when it comes to the possibilities of integrating IoT thinking into our business operations. This podcast will inform and inspire senior leaders, SMOs, and IT leaders looking to adopt IoT more fully into their business operations.

CMOTalk is hosted by V3B's Shelly Kramer and Daniel Newman. Find them on the web at http://v3b.com, on Twitter @shellykramer and @danielnewmanuv, and be sure to follow @CMOTalkLive on Twitter as well.

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