Sales and Marketing. It’s no secret that these departments often have a rocky relationship—but if they can figure out a way to collaborate and play nicely together, the end result is what they both want—an increase in growth and profitability. In this episode of #CMOTalk, host BMG’s Shelly Kramer and guest Joel Capperella tackle one of the most difficult dynamics in business—the relationship between and the alignment of sales and marketing teams. The challenge: Sales needs the leads. Marketing brings the leads. But research shows that only 25 percent of MQLs end up being turned into SQLs. In this show, Shelly and Joel delve into the disconnect between sales and marketing, and ask the age-old question, ͞Can you teach a sales pro some marketing tricks?͟ We think it’s possible, and even better, a huge win for business when you can make it happen.
Joel Capperella brings over 20 years of business developing, pipeline building, revenue increasing strategic marketing execution. He helps create habits that connect story to sales which helps his clients get more. More marketplace awareness, more conversations with the right people, and more revenue more quickly. He has worked with companies of all sizes. From juggernauts like SAP and Oracle, small startups with new injections of cash, and the entrepreneur.
The role of the CMO is undeniably evolving—and it’s changing quickly. CMOs must be able to evolve to survive in post-digital world in which we live, or go the way of the dinosaur.
No longer is the job just about content creation and creativity; CMOs must be well-versed in technology, tools, metrics, and measurements and be able to translate this information to show the value of marketing and marketing positive contributions to the business’ bottom line.
Not everyone is meeting these demands, though. CMOs are losing their jobs left and right because they are failing to adapt. In this episode of CMO Talk, Shelly Kramer and guest host Linda Patterson delve into the new demands on CMOs, and what it takes for CMOs to survive in a post-digital business world. Don’t want to end up a CMO dinosaur? Then tune in to listen to this episode of CMO Talk.
For many companies, the concept of social business is often poorly understood, poorly executed and, in some cases, completely overlooked. What is social business and why is it important? That’s what Broadsuite Media Group’s Shelly Kramer, host of #CMOTalk, and her guest, Travis Wright, explore on this episode of the show. Wright, a marketing consultant, growth hacker, trouble maker, and social media guru, is the author of a recently published book on digital marketing called Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience. This conversation between two veteran marketers and social media powerhouses is sure to deliver insights that will be actionable for you and your business.
When it comes to delivering results with your B2B lead generation efforts, there are some tried and true tactics that absolutely work. And the most effective of those tactics? Well, that might surprise you.
Eric Vidal joined Shelly Kramer in this week’s episode of CMOTalk, and they explored all things related to B2B lead gen, including the most effective tactics, other tactics that are being used by many B2B marketers, and how to make sure you’re getting the very most out of your lead generation efforts.
Here’s a glimpse into what we covered in this 25 minute podcast—also available as a videocast if you’ve not yet discovered us and subscribed:
Traditional B2B Lead Generation Tactics.
What “old school” lead gen tactics still deliver big? Phone calls and in person events. Why? That’s easy. Any time you can get a prospect to take your call and/or shake your hand, you’ve got them, a captive audience, and there’s a good chance they’ll make time to listen.
We shared some tips for you and your team to put to use when you’re attending a conference or trade show, things that are relatively easy to do but which many B2B sales and marketing teams overlook. I’ll give you a hint: One of those tips involves LinkedIn.
Modern B2B Lead Gen Tactics.
When we talk about “modern” when it comes to B2B lead generation tactics, what we really mean is leveraging the web as part of your efforts. That means having a website that’s not only well-optimized, but which also features great, easy-to-understand, consumer-focused messaging, and easy to find and access CTAs that offer up your most easily converted assets in seamless manner.
Modern B2B lead gen also includes that perhaps-best-of-all lead generation machine: Email marketing. Also playing a role in modern B2B lead gen are webinars and online events, both of which email plays an important role when it comes to promoting, both beforehand and after the event.
Want to get all the details, along with tons of helpful hints and advice? Watch this video.
Shelly Kramer - Contributing Writer & CEO, V3B
Eric Vidal - Chief Content Officer, The Marketing Scope
The Marketing Scope